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But perhaps the biggest success of the campaign was that the concept of sharing family photos of people watching the game aligned so perfectly with the brand values of Kraft.
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Most feeds have a lot of these type of posts as much as 10-20.Luckily, there are very few brands that put themselves through that hardship.Enter Online, see a full list of categories and eligibility requirements, and read how to enter below.Ragan Training a premium online training library featuring hundreds of hours of the very best content from Ragan events.Theres a strong connection between the Kohls brand and how customers feel, and whats happening with those global stars up there on stage thanking their moms, says Will Setliff, Kohls executive VP of marketing.This is a great way to show company culture.CMO Lucas Watson said the aim was to humanize the brands story by using the tale of a flower shop owner something that its self-employed audience could relate.Photos of company kids.Companies from around the world are welcome to enter as long as the entry is submitted in English.Just dont do it too much.Why Eggos Stranger Things Campaign Worked Firstly, Kelloggs saw an opportunity and ran with it like the wind.

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